Twixl media is the Belgian developer of Twixl Publisher, an iPad publishing solution. Twixl Publisher is an InDesign based solution for transmigrating a printed publication to the iPad. That made me think: how do Adobe-based software vendors understand this transmigration anyway?
Twixl media developed a solution to translate print design into digital design by integrating interactive content such as photo slideshows, animations, video and more into a seamless iPad blend. In that respect, Twixl media isn’t much different from what most Adobe based iPad publishing software vendors deliver.
By simply migrating print to digital design, Twixl media delivers what most publishers want. However, publishers make a mistake when they think a publication will benefit from just transmigrating one channel into another. Some of the early adopters of iPad publishing have found this out the hard way in 2011.
Digital publishing requires a completely different mind set. What publishers need to realize is that digital publishing consumers want a rich user experience.